On social media, political mobilisation, and serendipitous notes in general from a Swedish Ph D in Political Science.
Thursday, 26 February 2009
Swedish royalty in social media: we are amused
This video of King Carl XVI Gustaf, Queen Silvia, Crown Princess Victoria and "Herr Daniel Westling" announcing the engagement of Victoria and Daniel and their marriage in early summer 2010 has gone truly viral for the past few days.
Posted by the YouTube channel "Hovstaterna" (Royal Court), it has as of today above 140 000 views, which is a lot for a video in Swedish, where a mere 10 000 views should be considered a success.
And I cannot help to think whether it has gained its popularity from the royal glow itself, or from the fact that the royals look and sound incredibly uncomfortable and stiff in this situation, rendering the 5 minute clip, well, hilarious. For Christ's sake, couldn't they have gotten a teleprompter?